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"Why Should You Be a Voice for Public Transit?"- video
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Suggested Low-Cost Activities to Incorporate Message and Artwork |
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Click thumbnails above to downlad full-size ads |
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Incorporate the message (carefully) into promotion for Dump the Pump Day, or change your message for Dump the Pump Day to be one that focuses on this one.
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Incorporate articles focusing on the message into monthly rider newsletters, blogs, website announcements, etc.
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Reach out to local print media and local staff writers, and contact groups like free monthly magazines or weekly newspapers, and ask them to write an article focusing on the message. Or, offer to write one for them.
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Advertising
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If space allows, place the provided artwork on the exteriors or interiors of your buses, in office windows, on bus shelters, etc., or other space you have available.
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Place ads or banners on your website with a link to the www.publictransportation.com website
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Print loose flyers for on the buses and have them available for riders as they board.
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Use your rider alerts systems via text and email if you have them.
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Four advertisements that can be used in the media can be found here.
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Place links on your website and Facebook page to offer resources to your riders using Savings calculators
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Get your riders involved by sharing this link. Access to various other resources can be found here as well:
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If you have difficulty tailoring the artwork to include your agency's logo, etc., please feel free to contact any of the following PPTA Marketing & Communication Committee members for help:
Ashley Altemare, Mid Mon Valley (Chair)
(724) 489-0880
aaltemare@mmvta.com
Jackie Sheader, CATA
(814) 238-CATA(2282) ext. 141
jsheader@catabus.com
Jenna A. Reedy, rabbittransit
(717) 849-0708
jreedy@rabbittransit.org
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